Writingwellisforschool.Writingeffectivelyisforlife.ToddRogersandJessicaLasky-Finkofferthemostvaluablepracticalwritingadvicetoday.Buildingontheirownresearchinbehavioralscience,theyoutlinecognitivefactsabouthowpeopleactuallyreadanddistillthemintosixprinciplesthatwilltransformthepowerofyourwriting:LessismoreMakereadingeasyDesignforeasynavigationUseenoughformatting,butnomoreTellreaderswhytheyshouldcareMakerespondingeasyIncludingmanyreal-worldexamples,achecklistandothertools,thisguidewillmakeyouamoresuccessfulandproductivecommunicator.RogersandLasky-FinkbringStrunkandWhite’scoreideasintothetwenty-firstcentury’sattentionmarketplace.Whentheinfluentialguidestowritingprosewerewritten,theinternethadn’tbeeninvented.Now,theaverageAmericanadultisinundatedwithdigitalmessageseachday.Withallthiscorrespondence,capturingabusyreader’sattentionismorechallengingthanever.Thisishowtodoit.
